At the end of the SAP distribution game my team came in last! Reasons for this could have been because the very first day our biggest concern was making our inventory move which meant lowering the prices ending with very little revenue considering every buyer was getting a great deal! After understanding the game more and seeing how very wrong our approach was we came up with a new game plan. The second day we upped our prices and let off on our marketing and ended up still in last because of a technical incident of ordering more inventory. We ended with full inventory and not much profit since we ran out of days. That order made our profit even less and our expenses became very high. After running into numerous obstacles I learned that profit is not the only thing to consider while being in business that a game plan is very much useful and needed! During the exercise our communication was very well executed but our understanding of the program was terrible so that hurt us pretty bad. After seeing our statistics we saw that we could have marketed less and held our inventory at a higher price. This game taught me that planning is very much needed when in any business and you should utilize each of the data reports to help determine your actions in business.
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